Jun 20, 2022
How to captivate your audience? The combination of these qualities can change people's minds in a way that educates your audience and provokes them to create change in their day-to-day lives . The story of a brand portrays the heart and soul of the phone number list and opens the opportunity to convert users into fans and prescribers of the brand. It is a memory in our minds that helps us remember and associate a brand with values that we share. Now, a preliminary research process can also be started to build a story around the company's values , where the ways in which customers connect with the brand are identified, with the help of psychology and market research. , with the aim of finding relevant insights or perceptions in people's daily lives to create a story that can be easily phone number list into their lifestyles. How to integrate storytelling into your marketing strategy? The story of our brand must have the ability to make our target audience fall in love and for this it is essential that storytelling is part of a branding, marketing and communication strategy . For this reason, storytelling must be inherent in the naming itself, in the logo, in advertising and graphic phone number list design phone number list and in all corporate identity elements such as business cards, uniforms, invoices. If we speak in online terms, our website, in addition to helping us improve SEO, will help us reinforce the history of our brand and phone number list ourselves in the most convenient way in the minds of our target audience. While it is true that the vast majority of success stories have been owned by B2C companies or brands, B2B companies can also use the power of storytelling to reach their customers. storytelling success stories There are already many brands that have started to use storytelling to captivate their audience. Here is a list of the storytelling ads that have most phone number list the audience. 1.Tarradellas House For a few years now, this food brand has opted for spots that tell a story, usually family or among friends, who are its main buyer persona. For example, the last spot they have made is about a family that has to move because of the mother's job change. They usually have an informal tone, explaining a common story that could happen to any family or person, always with a touch of humor.